CONTINENTAL BUILDING

Description

Description

The Continental Building, formerly Braly Block, is known as the first skyscraper in downtown L.A. The lavishly decorated 1904 Beaux-Arts style tower remained the city’s tallest office building until the late 1950s.

The Continental was the first fully-representative building of Beaux Arts style in Los Angeles, with a façade distinguished by rich ornaments of terra cotta, striking cornice bends, pediments, and project lion heads. Although no original interior elements remain, the Braly Block’s profusely decorated attic story ornamented with massive rounded columns is unchanged. The building now serves as loft-style apartments.

 

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CONTINENTAL BUILDING
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