In a move to support Southern California farmers and to encourage local residents to purchase fresh and healthy produce, Chipotle is donating $2,500 in $5 tokens at the Historic Downtown Farmers Market on Sunday, August 11, 2013.
The Historic Downtown Farmers Market, which takes place every Sunday from 9am to 2pm on 5th Street between Spring Street and Broadway, is always a highly-anticipated event in the Historic Core. This week’s farmers market, however, is going to be even more special, thanks to Chipotle.
The popular Mexican grill chain will be giving away $2,500 worth of $5 tokens to residents attending the event. Valid only for that day, tokens may be redeemed to purchase any of the items at the market. They will be given at a one-token-per-person basis until supplies last.
“We’re thrilled to have Chipotle on board,” said Blair Besten, BID Executive Director. “We strive to make fresh, local produce affordable and accessible to everyone in our community so it’s great to have a company like Chipotle on our side. Its contributions truly go a long way in supporting our local economy, as well as numerous Southern California farmers.”
Besten furthered that this isn’t the first time that the Mexican grill chain extended its generosity. “Chipotle has been working with us all summer, donating to our farmers market through various means and during different occasions. The company has provided a total of $7,500 worth of contributions so far, and we’re very grateful.”
Aside from handing out tokens, Chipotle will also be hosting salsa-making demonstrations at the event, using produce from the farmers market vendors to teach the community how to make fresh and delicious salsas.
“It’s going to be fun,” added Besten. “We’re encouraging everyone to attend and to get there early to avail of the tokens and see the demonstrations.”
Chipotle and Farmers Markets
The Chipotle Farmers Market Tour is one of Chipotle’s numerous efforts towards its commitment to serve “food with integrity.” The company has partnered up with various farmers markets across the nation to raise awareness about eating locally-grown produce and to support small farmers all over the US.
About the Historic Downtown Farmers Market
Held every Sunday from 9am to 2pm on 5th Street between Spring and Broadway, the Historic Downtown Farmers Market is funded and managed by the Historic Core BID and operated by the Southland Farmers’ Market Association.
Frequented by more than 2,500 people every week, the farmers market brings together fresh produce vendors and connects them with local residents. It also accepts Electronic Benefit Transfer (EBT), allowing the market to serve the entire community, from market-rate condo owners to low-income residents.